For those of you who have been following along for some time, you’ll remember awhile back when I wrote the “Why being a writer is more than just writing” newsletter for the Complete Writing Solutions followers. In that particular newsletter I talked about why it is important to have as many social networks as possible and how important it is for you to be a social butterfly rather than an anti-social writer, because the more people you know and the more avenues you have for income the more money you will make. Little Johnny might not be making any money with his lemonade stand, but Suzy is making a killing simply because she chose to maximize her exposure, thus maximizing her profits. And just as I talked about there, the next few months at Complete Writing Solutions are solely dedicated to showing you just how far beyond writing you need to go if you want to be profitable as a writer.
While it’s true that you can still make money as an anti-social writer, the proof is out there that the writers who have the most exposure are the ones making the most cash. It’s all about visibility. The most important part of being a writer these days is having your product, services or information available to as many avenues as possible. Not every person wants to read your blog posts, newsletters or Facebook updates. Some of them want to view your updates as YouTube videos. Others want to listen along to podcasts. Still others prefer to read your information, so every time you come up with an idea or have a service to market or information to offer you need to be breaking it down into all of the different avenues so you can maximize your exposure to as many people as possible.
For example, let’s say you have an idea for a blog post. Now, take the core ideas from that blog post and set aside a portion of them for a podcast session. Then another portion for a vodcast (video cast). Then write a newsletter about it, plus put a unique spin on it for your Facebook page. Every single idea you have has a dozen or more different media formats you can use to share the information with your followers, and if you want to be successful you need to be taking advantage of all the different angles.
I’ve had people in the past (you will always have naysayers) who have mentioned that they can’t afford to spend $100 or $200 on a product that will help move their career forward, such as dictation software or a press release. If you cannot afford to spend a mere $100 on something to help expand your business….you don’t have a business. You have a hobby. A non-paying hobby that doesn’t even pay for itself because you can’t afford a mere $100, which is less than what it would cost you to take your significant other out for a nice dinner.
So how do you run a business? That’s what our next video series is focused on. I am going to take you through a step-by-step method of how to go from being a part-time blogger or solely a content mill writer into a full-fledged professional who is running a business. You are here to make money, and that’s what I want you to achieve. I want each and every one of you to make as much money as possible and the only way you can achieve that is by taking your job seriously. It’s not just about working hard, it’s about working intelligently so that your efforts are reaping the rewards you want.
Sit back, relax and enjoy. There’s a lot of information coming down the pipeline over the coming months as we wind down to the end of 2011, ranging from setting up affiliate programs to social networking to how to set up your own niche site and monetize it as well as maximize your profits through informational products. Over the next couple of months I am going to show you how to go from someone who can’t afford to spend $30 on a product to help with their business (such as the Content Writing 101 e-book) to someone who can afford to spend $500 or more per month on things to help expand your business into places you never thought were possible before. Maximum exposure for maximum rewards.