Claiming Your Incidental Role in Social Media Marketing

This is the first in a series of guest blog posts by other writers for the months of June, July and August. This first entry is written by Joy Lynskey. Check out her bio at the bottom of the article for more information as well as links back to her website.


Even if your professional writing career is limited to a particular niche or topic, there is one simple fact that outlines what most clients are looking for when they search for a freelance writer. These days, many who may have previously sought out content creation services to fill blog pages or web content alone are now looking for something different altogether.

They are not looking for writing services as much as they are looking for assistance with some element of social media. Social media can encompass many elements of a freelance writers workload.

  • Blogging
  • Website Content
  • Question and Answers Posting
  • Facebook Fan page or Twitter Management
  • Content Creation
  • Crowdsourcing

Are businesses looking to the wrong crowd to launch or manage their social media campaigns? Are freelance writers cutting their own salaries by having little more than a working familiarity with all methods of social media marketing?

Highly likely.

Why Are Writers Chosen for These Roles?

Because they are lucky? Although that would be the easy answer, it’s not exactly true. As a matter of fact, for those freelance writers who have not delved deeply into social media rudiments, it may seem just another ‘topic’ with a bunch of unlucky research requirements. However, if you consider that the average social media marketer now makes around $55,000 per year, it may seem quite lucky indeed.

As so many critical elements of social media are directly related to content, it is actually not a bad idea to seek out a writer to work up their tweets, blogs, or website text. In fact, you have likely heard many clients refer to ways in which your content will be filtered to or through a social media site here and there.

It is even highly common for businesses to pay a writer to create interesting–and of course grammatically correct–tweets, or question and answers postings, only to have another employee implement them on the proper sites. Employers who can find one person to handle this dual task efficiently are almost always more than willing to do so.

Market Your Social Media Knowledge

First and foremost, as any good freelance writer knows, you will need to have at least one (but preferably several) posts on a topic you are advertising your knowledge of. Just as with any other job, the more references or links you can provide to support your understanding, the more influence you may have on a clients list of prospective employees.

To get started, try out a social media tool or two, such as EmpireAvenue. This unusual social media tool is also a game that simulates the NYSE in buying and trading of shares. These shares are not of businesses, but of people. EmpireAvenue also has a very large and active community of writers.

Participation is fun, and the social media management tool options can take mundane task and make them interesting by urging personal goals such as Facebook posts, and rewarding for small achievements. While you are having all of this fun, you are building your clout in the social media world on the shortlist of social networking sites.

You are also building your knowledge base for your first social media post. Hopefully you are familiar enough with some of the more popular web 2.0 sites that came through the Google Panda algorithm change unscathed and are now ready to make your first knowledgeable post on an important social media subject, management. Challenge yourself further by continually SEO tweaking and updating your post until it reaches the top of a Google search result. It is not as hard as you may think if you are providing high-quality, informative, and error-free content.

Increasing Social Media Awareness

If you are ready to reach far beyond what Twitter, Facebook, LinkedIn, and YouTube have to offer, there are many extremely handy tools that your writing career can benefit from.

  • Get hooked up with Alternion. Do not wait. I began working with this tool when it was in its beta stage, and I know that as I was logging in, with its easy integration, options and over 250 social media networks and aggregates, that I must have said, “no way!” and “whaaaat?,” at least thirty times, all in a highly optimistic manner.

It is much easier to list what Alternion will not do for your social media campaign than what it will do. It will not force you to use more than one program no matter which social media tools you prefer, ever. That’s all. The rest is covered.

  • Use social media influence measurement tools like Klout or PeerIndex. Although Klout will provide a more in depth look at what you are influential about on your social media networks, you do have to log in and integrate to utilize their tool. PeerIndex also requires initial log-in but a quick widget placed in your toolbar will then allow you to see immediately the overall influence any social media user has, even if you aren’t on a social media site, by highlighting their Peer Influence next to their name.

Keeping an active measure of your social media success will help to steer your own social networking knowledge in the right direction, and subsequently, those of your future clients.


About Joy Lynskey

Full-Time Freelance Writer and Editor for Puglisi Consulting Group, Joy Lynskey specializes in Technology, SEM, SMM, and other elements of Internet Marketing. Additionally, she provides regular freelance writer education updates and tools to her viewers on JRL Solutions Blog.


T.W. Anderson is the founder of Complete Writing Solutions, and is a freelance writer specializing in travel writing, website content, interior design and home improvement, green-related topics, as well as anything else potential clients need him to be.

Posted in Freelance Writing 101, Freelance Writing Resources, Freelance Writing Tips Tagged with: , , , , , , ,
3 comments on “Claiming Your Incidental Role in Social Media Marketing
  1. This is an excellent article about gaining exposure through social media marketing. Klout is new but becoming a big topic in the social media universe already.

  2. Sydney says:

    Very helpful, thanks for sharing

  3. Glad you found the information useful, Sydney.

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