The easiest way to be a profitable writer in the content world is to have a niche or two (or three, or four, etc.) in which you are qualified to write. This is a commonly-known fact about writing on the web. Niche markets pay better than non-niche markets, not only because they require little/no research on your part, but because you are an expert in those particular niches and can thus demand higher fees when writing about those specific topics.
However, having a niche is more than just picking something and trying to carve out your own little corner of the Internet. In order to really make the niche work for you, you have to have some relevant experience in the field in said niche. For example, I could pick brain surgery as my niche, but the problem is that I really don’t know the first thing about brain surgery. If I were to write anything about the topic I would have to do a lot of research prior to writing the article. That means my productivity goes down.
The key to making money writing website content through niches is to establish niches where your skills are at at their peak level. The reason for this is simple: productivity. Every time you write something in a niche you are familiar with, you have zero time spent on research. You already know the topic at hand, so you don’t need to research it.
Niches are hobbies. These are things you enjoy. You talk about them all the time with your friends. Maybe your niches are things like sports, cars, sailing, nail clippings, red fingernail polish, train sets, or the price of bamboo in New Zealand. A niche is something which you are passionate about. You enjoy talking about it, and you enjoy reading and writing about it. In fact, if you had enough spare time, you would spend most of it on your hobbies…your niches.
Many people aren’t even aware of the niches they have available to them. They think that niches are somehow linked to the professional working environment. The reality couldn’t be further from that misguided notion. Your entire life is full of niches, because your experiences living in this world have provided you with expertise that only you are qualified to write about, because no one else but you has experienced them.
I started with video games, personally. My first writing gig was six months working on a kids-to-teens fantasy RPG writing quests and dialogue. That led to writing game guides for Killer Guides, which led to work for various video game publications around the world. I also took my knowledge of running a small business, my family background in the ceramic and natural stone contracting industry, my passion for traveling around the world, my love of wine and food, and my personal knowledge on health and fitness…and suddenly I realized I had dozens niches I was qualified to write in.
I used to run a small business. As the president of said business, I was in charge of the hiring and the firing. I was in charge of generating the jobs we worked on. As a small business owner there were a variety of positions that I covered all at the same time. I was the PR guy, the HR guy, the bookkeeper, the boss, an employee, an installer, a designer, a consultant and so on and so forth. The tasks required of me as a business owner gave me even more niches above and beyond my life experiences.
Beyond that, I had traveled frequently throughout Europe, often for months at a time. That gave me in-depth knowledge on the ins and outs of international travel, different cultures, different cuisines, wines, and a variety of other travel-related aspects that gave me niches within that industry. I had always been a gamer, so I had over 20 years of playing console games and computer games, and in today’s market where gaming is a global phenomenon with literally billions of dollars at stake and millions of players all over the world, suddenly the hobby my parents always swore was going to rot my brain was making me cash. Doctors are advocating video games as a means for improving eye/hand coordination, and are using them for therapeutic recovery methods.
Regardless if you are writing for traditional clients or choosing to write for the current trend of content mills, the easiest way to be profitable is through niches. Not only does it remove the research aspect from the equation and allow you to simply write for cash, but your niche topics are hobbies you are already passionate about, which means they won’t feel like work when you are writing about them. Imagine getting paid to ramble about the latest sports game, or rant about your favorite/least favorite politician. Wouldn’t you like to make money simply talking about knitting, or showing people how to make a pair of socks? How about teaching people how to trim their dog’s toenails or braid a leather whip?
There are literally millions of niches out there to choose from. Your life experiences, regardless of where you live in the world, have provided you with dozens of niches to choose from, all of them specifically relevant to you. All you have to do is pick the ones you are most passionate about and start writing about them online. There are 6 billion people out there in the world, and some of them have similar hobbies as yourself, and they want to hear what you have to say.
Take a look at your life. What are you most passionate about? What niches do you have available to you?